I’m especially proud of the branding our Creative Director Darren Easton and his team just completed for School Technology Programs.  Take a look at what the brand looked like before we got it and see if you can figure out what they do or offer?  Any idea?

Now take a look at the new branding and try again.  Better huh?

STP offers a step by step program that shows teachers how to teach kids computers.  Schools and teachers get curriculum broken down into lesson plans to help students become proficient in Microsoft Office applications they will use for years to come.  

Forutunately for STP – they’re the only ones who have something as comprehensive and effective as the product is.  Unfortunately for STP – no one knew what they did or offered.  That’s where we came in and created the new brand to convey what they actually provide instead of confusing (and therefore losing) the audience. 

This isn’t the first time we’ve seen a client focus their marketing efforts on the company in a house brand or corporate brand fashion rather than bringing attention to the product being sold. The new product brand our team created puts the focus back on the product and its benefits to the target audience.  We’re excited to let the new brand work for School Technology Programs.