Tiger Woods Update: Elin isn’t the only one who is thinking about leaving
December 11th, 2009
When the Tiger Woods scandal broke, the world cringed. But maybe none of us cringed as hard as the folks at Nike Golf. From 1996 – 2006 they supported Woods with $140 million in sponsorships. The deal was renewed in 2006 for presumably upwards of 100 million. So what will Nike do now that Tiger’s reputation is ruined? Support the icon of their brand and let it reflect on their reputation? Or drop him and try to save face before any more bad news surfaces?
This is the very expensive question that many in the advertising world are asking. With huge implications for the brand either way, Nike has a crisis on their hands. What would you do if you were in Nike’s PR/Marketing departments? We took a little poll around the office to see where people stood on the issue. Let us know what YOU think in our comments below.
Darren Easton, Creative Director: I say keep him. According to research, Mr. Whipple was the most hated brand icon in advertising history and yet Charmin was the #1 toilet paper brand for 20 years. People talked about him because they didn’t like him. So what?… they talked about him.
Lucas Hanyok, graphic designer: I’m not sure what Nike will do. I am one who believes someone’s personal problems should be left alone. To me he is still an icon of GOLF. Nike should continue to support him as an icon of the sport. On the other hand your personal life becomes your brand in ways, and will stick with you no matter what you do. Your personal brand is not just one thing that you do, it is the total of all things you do. If I were Tiger I would keep my stance as: “leave me alone, I’m really good at golf”
Dave Cyphers, owner (obviously joking!): I think they should pay him more; he just added a whole new dimension to “Just Do It.”
So there you have it, some insight from our greatest minds. What is your stance? Do you think Nike should give Tiger the boot or support him?
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December 11th, 2009 at 10:46 am
RT @adsatTCA: Tiger Woods Update: Elin isn’t the only one who is thinking about leaving http://bit.ly/757BX8
December 11th, 2009 at 10:50 am
Hey, I know Darren! RT @adsatTCA: Tiger Woods Update: Elin isnt the only one who is thinking about leaving http://bit.ly/757BX8
December 11th, 2009 at 10:57 am
RT Tiger Woods Update: Elin isn’t the only one who is thinking about leaving | Deep Ad Thoughts http://rt.nu/b13eru
December 11th, 2009 at 10:58 am
RT @darreneaston: RT Tiger Woods Update: Elin isn’t the only one who is thinking about leaving | Deep Ad Thoughts http://rt.nu/b13eru
December 11th, 2009 at 11:04 am
He just added a whole new dimension to “Just Do It.” http://tr.im/HkDZ
December 11th, 2009 at 11:24 am
Yes, i dare say, more about Tiger Woods…. He added a whole new dimension to 'just do it' … http://bit.ly/4HmHHL
December 11th, 2009 at 11:04 am
Drop Him!!!!!!!!! He is trash
December 11th, 2009 at 11:39 am
I think NIKE should lay low for a while, but still keep him around. I'll bet anything that Tiger makes a sick comeback, and NIKE will be glad to have kept him.
December 11th, 2009 at 12:00 pm
They should just not do anything. It will pass. Don't keep drawing attention to it. Does anyone remember that Magic Johnson got aids from cheatin'?
December 11th, 2009 at 1:54 pm
Tiger Woods Update: Elin isn’t the only one who is thinking about leaving | Deep Ad… http://rt.nu/15h942 via http://retweet.com
December 14th, 2009 at 11:11 am
Tiger update: http://www.nytimes.com/2009/12/14/business/medi...
December 14th, 2009 at 5:38 pm
When you have a public “face” and reputation it brings on more responsibility to do the right things and make the right moral decisions. If Tiger (or any other Sports Icon) wants to “play the field” then there is a legal path to follow to avoid scandal and controversy. Its called, being honest to yourself and your family. Doesn't take a rock star to figure that one out!
December 17th, 2009 at 2:40 pm
[...] Yes, yes, we know that everyone everywhere is talking about him (hey, if you can’t beat ‘em, join ‘em). When the scandal broke, Tiger remained hidden and unavailable. Had he responded immediately, even [...]
December 28th, 2009 at 4:20 am
i think nike already expressed that it will continue to have tiger as its endorser.
December 29th, 2009 at 10:17 am
Stephanie – I'm not gonna lie, it took us a few days to get this post written and edited. You are correct, Nike has expressed it's support of Tiger thus far.