Comments on: A lesson on campaign integration

By: Social Media: Users vs. Professionals | TCA Push N Pull

Social Media: Users vs. Professionals | TCA Push N Pull — Tue, 11 May 2010 20:23:42 +0000

[...] how and when to see the bigger picture: that social media cannot cover all messaging or audiences (we are kind of obsessed with social media and traditional advertising integration). The professionals are the ones you are talking to when you tweet at Comcast about your cable [...]

By: We're With Stupid. | TCA Push N Pull

We're With Stupid. | TCA Push N Pull — Mon, 25 Jan 2010 21:20:01 +0000

[...] media integration a bit odd (and you should know by now that we’re pretty passionate about integration). Diesel gives web site visitors the opportunity to check out their social networks, but their [...]

By: Oh, 2009, You Were Good To Us... | TCA Push N Pull

Oh, 2009, You Were Good To Us... | TCA Push N Pull — Tue, 05 Jan 2010 17:50:04 +0000

[...] own. We knew this was important, but after taking a look at some pretty integrated campaigns (like this one), we came to appreciate integration in that it must go across all platforms, whether that be [...]

By: Bob

Bob — Tue, 05 Jan 2010 13:39:12 +0000

Not LG, I mean the carriers of the world. I think they make more money with voice communications vs. txt messages –therefore discouraging texting so much.

By: andrewks

andrewks — Mon, 04 Jan 2010 21:05:21 +0000

Yes, Bob. This is an LG advertising campaign. As to your assertion about “audio” vs. “data” communication, I'd say that the lines are blurring between the two, since you can get data on your phone and communicate via audio on your computer.