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Target Audiences: Knowing Where They Are

Thursday, March 3rd, 2011
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Many things have changed in the world of communications, but the old adage – “Start where your customer is” – still rings true.  We have already established the importance of knowing your target audience, but once you have identified who they are you need to identify how to reach them.

In a perfect world, we as marketers would create campaigns for a product or service we actually use, a brand that we’re part of the target audience for. Unfortunately, the world is not perfect. You may be awesome at your job marketing to 15 year old girls, but that doesn’t mean you are in fact a 15 year old girl – that would just be weird. So how do you reach them?

Don’t worry, I am not going to suggest you take a lesson from Mel Gibson in What Women Want and start chewing Bubblicious and watching The Secret Life of the American Teenager religiously. While that approach may be quite entertaining, it isn’t very effective. You may not think like your target audience, but you do need to understand how they think and where their attentions lie.

Previously it was easy: your choices included typical top ten media like broadcast, print or outdoor. You knew the demographics and psychographics for each media outlet.  You had a budget and divided your budget up accordingly with the peace of mind your message was reaching your target audience.

Now, its a little different. You have to work harder AND smarter AND faster. With the plethora of media outlets that are capturing people’s attention these days, it is easy for your message to become diluted and lost among the masses. And don’t forget that just because your target audience exists doesn’t necessarily mean they’ll find or listen to your brand. Sure, you might know that your consumers like Facebook, but that doesn’t necessarily mean they’ll actively seek out your brand’s fan page. It’s no longer enough to blast a siren and hope that someone hears it. Build a strategy that works towards interacting with your audience AND working toward your marketing objective.

 

 

16 Responses to “Target Audiences: Knowing Where They Are”

  1. The Cyphers Agency
    on March 3rd, 2011 at 2:33 pm #

    Target Audience: Where are they? http://bit.ly/hD4YDY #advertising

  2. AAF - Baltimore
    on March 3rd, 2011 at 2:40 pm #

    RT @adsatTCA: Target Audience: Where are they? http://bit.ly/eyhvmw

  3. Communication Dept.
    on March 3rd, 2011 at 2:59 pm #

    RT @AAFBaltimore: RT @adsatTCA: Target Audience: Where are they? http://bit.ly/eyhvmw

  4. Communication Dept.
    on March 3rd, 2011 at 2:59 pm #

    RT @AAFBaltimore: RT @adsatTCA: Target Audience: Where are they? http://bit.ly/eyhvmw

  5. Darren Easton
    on March 3rd, 2011 at 3:00 pm #

    Not like Mel Gibson did it. Target Audiences: Knowing Where They Are http://bit.ly/hD4YDY

  6. Darren Easton
    on March 3rd, 2011 at 3:00 pm #

    Not like Mel Gibson did it. Target Audiences: Knowing Where They Are http://bit.ly/hD4YDY

  7. The Cyphers Agency
    on March 3rd, 2011 at 3:23 pm #

    Come here, target audience! Good boy. Sit. Stay. http://bit.ly/hD4YDY #advertising

  8. Nevin Laughlin
    on March 3rd, 2011 at 3:59 pm #

    RT @adsattca: Target Audiences: Knowing Where They Are http://bit.ly/hD4YDY

  9. Communication Dept.
    on March 3rd, 2011 at 7:59 pm #

    RT @AAFBaltimore: RT @adsatTCA: Target Audience: Where are they? http://bit.ly/eyhvmw

  10. Julianna Hawk Wittig
    on March 4th, 2011 at 1:38 pm #

    What do women want? RT @adsattca: Target Audiences: Knowing Where They Are http://bit.ly/hD4YDY

  11. Anna Forbes
    on March 4th, 2011 at 1:52 pm #

    RT @jhawkw: What do women want? RT @adsattca: Target Audiences: Knowing Where They Are http://bit.ly/hD4YDY

  12. Target Audiences: Keeping Them Engaged | TCA Push N Pull
    on April 28th, 2011 at 1:49 pm #

    [...] talking a lot about target audience over at Deep Ad Thoughts. How to know your target audience, find your target audience, and how to get your target audience to act. What is there other than that? Well, a [...]

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