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Brand Failures and Netflix

Christina Drews-Leonard
Wednesday, October 12th, 2011
by +

See the book giveaway below!

Brand Failures by Matt HaigBrand failures are happening constantly. Just look at how Netflix recently wanted to split its business into two divisions. Netflix (a company that in September made customers angry with a steep price raise) wanted to keep its movie streaming business and move its DVDs by mail business to a new company called Qwikster.

Surprisingly (NOT!) their customers were unhappy with the idea since it would complicate getting movies. They wouldn’t be able to decide if they wanted a movie to stream or have it mailed for later viewing from one account. Instead, they would need two accounts where one used to suffice. No company should ever make it more difficult for a customer to get their product. Netflix backpedaled, apologized and decided to keep their company’s offerings in one company. Only time will tell if customers decide to stay with them. Read more about it here.

The book Brand Failures by Matt Haig has 100 examples of big branding mistakes. It shows how brands are more likely to fail than succeed if they don’t keep the needs of their customers in mind. Each case study features lessons you can learn from the brand’s mistake. Some examples of brand failures covered in this book are McDonald’s failed product – the Arch Deluxe, Kodak’s failure to use the digital technology they had, and Planet Hollywood’s celebrity endorsed restaurants.

We’re giving away a copy of this book to one of our intelligent readers. Enter to win by following the instructions below. The giveaway starts today and ends next Wednesday.


30 Responses to “Brand Failures and Netflix”

  1. TJ on October 12th, 2011 at 10:46 am #

    As is so often the case in life, the K.I.S.S. method applies.

  2. Alltop Branding
    on October 12th, 2011 at 1:47 pm #

    Brand Failures and Netflix http://t.co/qFzytdZo

  3. AAF - Baltimore
    on October 12th, 2011 at 2:08 pm #

    RT @adsatTCA: Brand Failures and Netflix http://t.co/XtAstpjS

  4. Darren Easton
    on October 12th, 2011 at 2:31 pm #

    Brand Failures (Netflix) and a FREE book giveaway! http://t.co/6FVk6zjB

  5. The Cyphers Agency
    on October 12th, 2011 at 2:40 pm #

    We're giving away one of our favorite branding books, and it's pretty simple to get your hands on it. See how: http://t.co/cdQCSG8c

  6. Sons of the Severn
    on October 12th, 2011 at 2:51 pm #

    Non-profit arts groups like ours need to manage our brands, too. Easy to lose sight of these things sometimes. http://t.co/ykykQzNa

  7. Jocelyn Rimbey
    on October 12th, 2011 at 3:05 pm #

    My ad agency @adsatTCA is giving away a free branding book, and me thinks you should enter to win it. http://t.co/NFfY0mpc

  8. Katrishia Velez
    on October 12th, 2011 at 3:05 pm #

    My ad agency @adsatTCA is giving away a free branding book, and me thinks you should enter to win it. http://t.co/NFfY0mpc

  9. AAF Towson
    on October 12th, 2011 at 3:05 pm #

    My ad agency @adsatTCA is giving away a free branding book, and me thinks you should enter to win it. http://t.co/NFfY0mpc

  10. Ryan Thomas
    on October 12th, 2011 at 3:10 pm #

    My ad agency @adsatTCA is giving away a free branding book, and me thinks you should enter to win it. http://t.co/NFfY0mpc

  11. DC|Baltimore Egotist
    on October 12th, 2011 at 3:40 pm #

    FREE THINGS! RT @darreneaston: Brand Failures (Netflix) and a FREE book giveaway! http://t.co/S6RGX9dT

  12. Bigfootcom
    on October 12th, 2011 at 3:46 pm #

    We're giving away one of our favorite branding books, and it's pretty simple to get your hands on it. See how: http://t.co/cdQCSG8c

  13. krismawu
    on October 12th, 2011 at 4:50 pm #

    @adsatTCA is giving away a sweet free branding book! go to the link and see how to win!! http://t.co/AH77Jz4Z

  14. Christina Drews
    on October 12th, 2011 at 5:06 pm #

    What do you think about Netflix now? Enter to win Brand Failures book: RT @adsattca: Brand Failures and Netflix http://t.co/VgLnuWaO

  15. Kyle Sacks
    on October 12th, 2011 at 7:07 pm #

    We're giving away one of our favorite branding books, and it's pretty simple to get your hands on it. See how: http://t.co/cdQCSG8c

  16. Eksmith331 on October 13th, 2011 at 1:13 pm #

    Would like to win : )

  17. Lauie Brown on October 16th, 2011 at 1:09 am #

    Thanks for the giveaway

  18. FrugalWahms
    on October 16th, 2011 at 5:09 am #

    Enter to win "Brand Failures at http://t.co/Iw26obXJ http://t.co/seW0Lqn3

  19. Laura on October 17th, 2011 at 9:58 am #

    Thanks for the chance!
    Laurasu82 at yahoo.com

  20. Christina Drews
    on October 19th, 2011 at 6:02 pm #

    We just picked our winner! RT @adsattca: Brand Failures and Netflix http://t.co/VgLnuWaO

  21. Joy Levin on October 20th, 2011 at 9:57 am #

    Thanks for posting!  It’s hard to believe Netflix did any consumer research before making this move, because such data would have helped the avoid this big mistake.

  22. jlevinallium
    on October 20th, 2011 at 1:55 pm #

    More about the Netflix fiasco here http://t.co/9oA4KXbU and how it could have been avoided here http://t.co/OGiC0XII

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