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Logo Design Predictions

Lucas Hanyok
Thursday, February 16th, 2012
by +

No, I’m not Nostradamus in any sense, but I am a graphic designer for The Cyphers Agency. So I’m somewhat qualified to predict logo design trends for the rest of 2012.

Let me consult my crystal ball (the internet) and I’ll jump right into it with my first prediction: More use of script fonts in our logos.

We may have seen enough of this in 2011 but I predict this trend will continue into 2012. I have been seeing a lot of creative agencies using these typefaces more and more for their logos. I’m not exactly sure what is attracting agencies to this trend but I suspect that they feel a need to represent their creative whimsy.

#2: Large, varying color palettes.
I predict that we will see a shift to using more colors in our logo designs. This route offers options for the brand to have some breathing room. I wonder if this will eventually be seen as a problem with having a cohesive identity. For now I see that color versatility as a great thing.

#3: For my final prediction: Simplified logo design.
Finally we can breathe a sigh of relief from overwhelming, non-solidified logo design. Aetna made a huge change to their identity and went the route of simple, one color design. I think this shows a trend for larger brands to continue simplifying their logos.

All together we have some interesting trends taking place in the advertising and design world. Fortunately, we live in a world where change is constant and we will no doubt see some new trends evolve throughout the year.

32 Responses to “Logo Design Predictions”

  1. Josh Ryan on February 16th, 2012 at 12:55 pm #

    Hi Mr. Hanyok,

    My business partners and I run a high-end food website (listed above) and I was wondering how we can incorporate future marketing trends to our own logo and business image. Should we adjust our public representation to exemplify the predictions you listed above? For example, a logo that utilizes a classic ‘script’ font, with a simple layout mixing in large, varying color patterns? Any help is greatly appreciated.

    Mr. Josh Ryan

  2. Lucas Hanyok Lucas Hanyok on February 16th, 2012 at 2:14 pm #

    Hi Mr. Ryan,

    I believe you have a great business opportunity here. Following the trends arbitrarily is not recommended. What I recommend is starting with an analysis of your business and then creating a full marketing strategy. We would be more than happy to provide such a service to you.

  3. Darren Easton
    on February 16th, 2012 at 4:14 pm #

    RT @adsattca: Logo Design Predictions http://t.co/GCANoo00

  4. Lucas Hanyok
    on February 16th, 2012 at 4:34 pm #

    I wrote a blog post, check it out y'all: RT @adsattca: Logo Design Predictions http://t.co/4otpj7fo

  5. AAF - Baltimore
    on February 16th, 2012 at 5:09 pm #

    RT @adsatTCA: Logo Design Predictions http://t.co/liyeqbyz

  6. Alltop Branding
    on February 16th, 2012 at 5:13 pm #

    Logo Design Predictions http://t.co/HF17Q4PI

  7. SV Brand Forum
    on February 16th, 2012 at 5:24 pm #

    Logo Design Predictions http://t.co/G01QyQ0R #branding #brand

  8. Laura Farnham
    on February 16th, 2012 at 4:38 pm #

    RT @adsattca: Logo Design Predictions http://t.co/KKYrPkTu

  9. Christina Drews
    on February 16th, 2012 at 11:40 pm #

    Is your logo on trend? RT @adsattca: Logo Design Predictions http://t.co/JTyneJni

  10. Lucas Hanyok Lucas Hanyok on February 17th, 2012 at 4:00 pm #

    Prediction #3 came true today: http://www.engadget.com/2012/02/17/microsoft-reveals-windows-8s-new-logo-it-s-a-window-not-a-fl/

  11. The Cyphers Agency
    on February 17th, 2012 at 6:38 pm #

    3 Predictions for Logo Design in 2012: http://t.co/9iO45YpF Do you agree with our forecast?

  12. Oriol Flo
    on February 21st, 2012 at 5:23 pm #

    Que vamos a ver como tendencias en diseño de logotipos "Logo Design Predictions" http://t.co/AXfKEltV #design #logos

  13. Peter Hodgson
    on February 22nd, 2012 at 9:07 am #

    Predicciones para logos 2012 http://t.co/3YPwWvva : Fuentes script, paletas grandes, simplificación #inglés via @adsattca

  14. Steve Farnsworth
    on February 24th, 2012 at 6:15 pm #

    Logo Design Predictions http://t.co/gRcNf8jn

  15. Debbie Chen
    on February 24th, 2012 at 7:24 pm #

    RT @steveology: Logo Design Predictions http://t.co/OnVOlFes

  16. Manoj Khiyani
    on February 24th, 2012 at 7:32 pm #

    Logo Design Predictions http://t.co/gRcNf8jn

  17. George Ioannou
    on February 24th, 2012 at 8:55 pm #

    Logo Design Predictions http://t.co/gRcNf8jn

  18. George Ioannou
    on February 24th, 2012 at 8:55 pm #

    Logo Design Predictions http://t.co/gRcNf8jn

  19. George Ioannou
    on February 24th, 2012 at 8:55 pm #

    Logo Design Predictions http://t.co/gRcNf8jn

  20. Beth Cotter
    on February 24th, 2012 at 9:28 pm #

    RT @adsattca: Logo Design Predictions http://t.co/7DIrULUw

  21. Alison Seaman
    on February 24th, 2012 at 11:15 pm #

    “@Steveology: Logo Design Predictions http://t.co/KbA4NMEU” #logo #design

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  24. Mr. website design dallas on March 11th, 2012 at 4:53 pm #

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  25. Laura Farnham Laura Farnham on March 12th, 2012 at 4:51 pm #

    Thank you, we try to keep it light hearted and interesting.

  26. Laura Farnham Laura Farnham on March 12th, 2012 at 4:52 pm #

    Thanks!

  27. BetterBusinessBrand
    on March 18th, 2012 at 6:39 pm #

    Logo Design Predictions http://t.co/OPFJSfEb via @adsattca

  28. BetterBusinessBrand
    on March 20th, 2012 at 4:00 am #

    Logo Design Predictions for 2012 http://t.co/z53vCaKk via @adsattca

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