deep ad thoughts blog

Advertisers Pay Attention – Women are More Active on Social Networks than Men

Friday, May 4th, 2012
by Laura Farnham +

It’s no secret that women have traditionally been the primary decision makers in the household and advertisers have continually targeted their traditional ad messaging towards them. Since the social network boom has dramatically increased over the past couple of years, and with the new Facebook Timeline layouts and the ability to brand YouTube and Twitter pages, social branding and advertising has shared a bigger role in strategic media planning. This recent Nielsen study, highlighted in this graph, shows that women are more likely than men to be more active on social sites.

In short, advertisers keep doing what you’re doing and apply it to the social realm…because women will continue to dominate! (I just had to throw that in because I am a woman, and may be a little biased)

12 Responses to “Advertisers Pay Attention – Women are More Active on Social Networks than Men”

Christina Drews
on May 4th, 2012 at 2:20 pm #

Women on social media – RT @adsattca: Advertisers Pay Attention – Women are More Active on Social Networks than Men http://t.co/01zolKd8
Laura Farnham
on May 4th, 2012 at 2:42 pm #

RT @adsattca: Advertisers Pay Attention – Women are More Active on Social Networks than Men http://t.co/905jbnYs
The Cyphers Agency
on May 4th, 2012 at 2:46 pm #

RT @adsattca: Advertisers Pay Attention – Women are More Active on Social Networks than Men http://t.co/5A9hbc0Y
AAF - Baltimore
on May 4th, 2012 at 3:07 pm #

RT @adsatTCA: Advertisers Pay Attention – Women are More Active on Social Networks than Men http://t.co/WYVXzYey
Lucas Hanyok
on May 4th, 2012 at 3:48 pm #

Women! RT @adsattca: Advertisers Pay Attention – Women are More Active on Social Networks than Men http://t.co/MkiOv1Ze
Alltop Branding
on May 4th, 2012 at 4:02 pm #

Advertisers Pay Attention – Women are More Active on Social Networks than Men http://t.co/n8C8Hkop
Huddle Strategic
on May 4th, 2012 at 11:20 pm #

Advertisers Pay Attention – Women are More Active on Social Networks than Men http://t.co/kG4SBhng
jlevinallium
on May 8th, 2012 at 5:31 pm #

RT @adsattca: Advertisers Pay Attention – Women are More Active on Social Networks than Men http://t.co/RfnR0K7l
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