Lucas Hanyok

No, I’m not Nostradamus in any sense, but I am a graphic designer for The Cyphers Agency. So I’m somewhat qualified to predict logo design trends for the rest of 2012.

Let me consult my crystal ball (the internet) and I’ll jump right into it with my first prediction: More use of script fonts in our logos.

We may have seen enough of this in 2011 but I predict this trend will continue into 2012. I have been seeing a lot of creative agencies using these typefaces more and more for their logos. I’m not exactly sure what is attracting agencies to this trend but I suspect that they feel a need to represent their creative whimsy.

#2: Large, varying color palettes.
I predict that we will see a shift to using more colors in our logo designs. This route offers options for the brand to have some breathing room. I wonder if this will eventually be seen as a problem with having a cohesive identity. For now I see that color versatility as a great thing.

#3: For my final prediction: Simplified logo design.
Finally we can breathe a sigh of relief from overwhelming, non-solidified logo design. Aetna made a huge change to their identity and went the route of simple, one color design. I think this shows a trend for larger brands to continue simplifying their logos.

All together we have some interesting trends taking place in the advertising and design world. Fortunately, we live in a world where change is constant and we will no doubt see some new trends evolve throughout the year.

Adobe is transitioning into HTML5 territory. A not surprising development as far as Apple has been concerned in the past few years as their iPhone and iPad take hold of the precedent for mobile browsing standards. To illustrate the supposed END of the whole Apple vs Adobe Flash story, “Adobe began building HTML5 development tools, and it charged reasonable prices and built cross platform products and the people rejoiced and Adobe’s death was spared and it lived comfortably for many days next to Apple. And Steve Jobs said thank you and Adobe said no, thank you. And they all lived happily ever after,” from the biography Steve Jobs by Walter Isaacson.

ZDNet got the exclusive announcement from “Sources close to Adobe”:

“Our future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores. We will no longer adapt Flash Player for mobile devices to new browser, OS version or device configurations. Some of our source code licensees may opt to continue working on and releasing their own implementations. We will continue to support the current Android and PlayBook configurations with critical bug fixes and security updates.”

We’re seeing the shift to necessity coming slowly, but surely. Adobe isn’t going to drop all of their tools and run for the door just yet. They are transitioning into developing HTML5 animation applications that may help web designers (like myself) develop a product faster. Designers have been at the forefront of these advances and Adobe is not going to passively let their main customer base down.

Personally and professionally, I have a distaste for the hold Flash animation has had on web design since the late 90′s. Their clunky plugins for every desktop web browser give me the corporate-imprisonment-chills. I despise the idea of being held captive by monopoly companies and I think, Adobe in particular, would benefit from publicly moving into a standards compliant tool, not an add-on to browsers. Adobe’s AIR runtime environment has been around for a while now, but recently they have been pushing out mobile apps across various platforms:

“The Adobe® AIR® runtime enables developers to deploy standalone applications built with HTML, JavaScript, ActionScript®, Flex, Adobe Flash® Professional, and Adobe Flash Builder® across platforms and devices — including Android™, BlackBerry®, iOS devices, personal computers, and televisions.”

In layman’s terms; AIR allows professionals to create applications with different types of code. As a user, you download the AIR app on your Mac, PC, Android device, Blackberry, or iOS device and then apps run within it. This way we see Adobe moving out of that Flash web prison. They are really catering towards ease of development for professionals that already know these scripting languages.

They’ve got their HTML5 animation building tool in development and available to play around with (which I have, and I’m enjoying it) called Edge. Check it out if so inclined.

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