Danielle Reigle

In an agency environment, communication and efficient workflow is essential for the overall success of any account. But sometimes that isn’t as easy as it sounds. When you think about the channels a project has to take from start to finish, and the amount of people that have to work on that project, communicating those details becomes quite a challenge. Ultimately there needs to be one place where everything is recorded…a chain of details, instructions, thoughts, etc.

We’re always searching for ways to streamline our work and manage accounts more efficiently. This fall we’ve found a new way to do just that. Enter Workamajig! The software program gives the ability to assign tasks to multiple people simultaneously, set schedules and timelines, record time as project tasks are completed, see at-a-glace reports showing project/client profitability and more. We can even work remotely when needed.

The beauty of a digital workflow is that it allows us to maximize our efficiency and leverage client budgets to go even farther. Gone are the days of giant budgets for traditional advertising placements. These days we’re managing online and word of mouth marketing, traditional media, non-traditional campaign elements…the list goes on. So the better we manage the time we spend, the better we manage the overall budget and the effectiveness for our clients.

I wanted to share the completed brand image commercial for American Insurance I told you about:



The American Insurance brand is all about being the local, neighborly company you can count on for proper coverage. Through an intense search by our team, we successfully found the right neighborhood and talent to represent the brand and their audience. So another big thanks to Darren Easton and his team for bringing this project to life. We’re all thrilled with the end result, and so are the folks at American Insurance!

American Insurance provides home, auto, life and business insurance. To learn more about them, visit www.YourNeighborlyInsurance.com.

On Monday we completed filming a new brand image spot for American Insurance. For all of you Marylanders who can relate to how cold it’s been this week, it was a very cold and then rainy day for this outdoor shoot. And for those of you like me who aren’t morning people, 5AM came really early but there was a lot of coffee on hand. But in the end we pulled it out and the shoot progressed on schedule. We finished on time at 4:30PM which was impressive in itself given the meticulous nature of our Creative Director, Darren Easton.

Many thanks to the Cyphers team, production company and talent who endured the cold temperatures and wet conditions. Stay tuned for the finished spot in the next few days.