What is social marketing?
December 15th, 2008
Here’s the question for the week – “What is social marketing?”.
Social marketing uses the same marketing principles used to sell products to consumers as a way to change ideas, behaviors and attitudes and benefit society. An example of social marketing in action is the work done by thetruth.com to end smoking. Social marketing was created in the 1970s by Philip Kotler and Gerald Zaltman. Now social marketing is being used to get consumers to behave in a green way and help end global warming. There is an interesting story about this on NPR today. Go here to read the article and listen to the story.
Contact us at 888.412.7469 or visit www.thecyphersagency.com for help with your marketing.
Advertising Question of the Week
December 4th, 2008
I’m starting a new feature called the advertising question of the week. Each week we will post a question about advertising and answer it.
The first question is “What is Rick-Rolling?” Just kidding, I think we all know what that is by now. Anyway, the real question is “What is a wild posting?”
A wild posting is a series of posters advertising a product that are attached en masse to a building or wall to create visual impact. This is a useful guerrilla marketing technique to get the word out quick on a product, event or special sale. There are designated areas for wild posting in major cities. Here is a recent wild posting we did for Appalachian Spring to advertise their holiday campaign at GivePersonalThisYear.com: 
Posters can be attached to construction site barricades, building fronts or alleyways. 
Wild postings are an inexpensive format that quickly targets your customer’s demographic. Wild postings can be used on their own or as part of a mix of outdoor advertising to take over an area.
Do you have a product or service that you think would be right for wild posting? Give us a call at 888.412.7469 and talk to us about it. Visit our website for more information about The Cyphers Agency.
Send your questions about advertising to me and I’ll dig up the answer for you! Look for another next advertising question next week.
Click here to read more of our advertising questions of the week.
-Christina
