Recently, we worked with HeimLantz of Annapolis and Alexandria to define a new corporate identity for their brand. You can see what their old site looked like in this image.

From Old:

Former website for heimlantz.com

They gave us the freedom to work our magic to design based on the needs of their target audience. We created a new brand identity from an updated logo to signage, print collateral and a website. Take a look below, click images to see larger size.

To New

Partners at HeimLantz in Annapolis, MD with new wall signage

Corporate identity for HeimLantz

Brochure for HeimLantz’s Alexandria location.

HeimLantz.com

Recently, we let you know about a new account win for The Cyphers Agency: Severn Savings Bank.

In order to meet 2010 benchmarks, Severn Savings Bank is looking to increase their loan portfolio and number of deposits over the next 9 months. After listening to their needs, accompanied by in depth market and local research, The Cyphers Agency will conduct 2 separate advertising campaigns. Each will attract different consumer bases: individuals 45-60 and individuals 25-44.

Overall, we look to position Severn Savings Bank as a local financial institution that offers peace of mind for those looking for a smarter banking relationships. Through a complete brand development campaign, the tag line,”It’s Safe Here” helps address consumer fears about making poor banking choices, while the tag line “Toobigaphobia: Fear of Big Banks” with accompanying imagery speaks directly to that fear.

To break it down further, we will approach our audiences with two different ad messages. Our first audience, which is comprised of individuals 45-60, need a local bank that they can trust: personal attention and a true relationship with their relationship manager. “Think of it as a Financial Kinship,” if you will.

The second audience, individuals 25-44 are looking for something a little different. They require a local bank with real people, but they need more than that. Since this audience is always “on-the-go” and quite tech saavy, they search for accessibility and online convenience in a financial relationship. They need “Online Banking with a Pulse.

The Cyphers Agency would like to announce that we have won two new accounts: Severn Savings Bank and River Glass Designs.

Severn Savings Bank is a local financial institution in Anne Arundel County with a mission to enhance the community by investing in the climate, culture, commerce and people of the Chesapeake region. As Agency of Record for Severn, we will be supporting their 2010 marketing plan, including a new brand launch. Look forward to a fully integrated campaign coming your way.

River Glass Designs, headquartered in Rockville, Maryland, is a glass company that specializes in custom glass structures, like showers, mirrors, staircases, etc., for  home builds and remodels. As their Agency of Record, we will be executing brand development and applying that to a new website, collateral, and more.

We’ll keep you updated as we dive into some great creative and strategic work. Check back for news soon!

We’re breaking out the champagne and celebrating our one year anniversary at our beautiful new office space here in Annapolis today! We are all happy to be here at 53 Old Solomon’s Island Road. Everyone is reminiscing about our old office space. Here are a few favorite memories:

“Personally I liked the faulty bathroom locks and the insanely loud fan in the back room…but maybe that’s just me.”

“I miss Smitty. I hope his health is improving.”

“I have fond memories of being rear-ended by a bunch of Zips (one of our old neighbors) employees driving without a license…what was up with that?!?!”

“I loved the strong icy wind that used to blow in through the cracks around the windows every winter.”

“The takeout window on Danielle’s office was great!”

Visit our website and see pics of our new space under “a closer look”. Call 888.412.7469 to contact the best ad agency in Annapolis, Maryland and possibly the world!