The Cyphers Agency is proud to announce another addition to our ever growing team. Kari Miller joins us as an account coordinator, providing support on the account management front. She will be working with clients such as Plastic Surgery Specialists, Severn Savings Bank, and Heim Lantz, among others, and will help strengthen our marketing efforts.

Kari graduated from Elon University with a degree in Strategic Communications and a minor in Psychology. Aside from advertising and marketing, Kari loves Mexican food, downtown Annapolis, the beach, and country music in the summer. Her favorite tv show is The Office (whose isn’t?) and she enjoys travelling and even spent some time in London. Cheerio!

Welcome Kari, we look forward to working with you.

The Cyphers Agency is glad to announce the addition of Bailey Whittaker to the Push-n-Pull division, helping us strengthen our word of mouth efforts!

Bailey, a life long resident of the nearby Annapolis area, graduated from Towson University in May 2010.  She majored in Mass Communication with tracks in Advertising, Public Relations, and Marketing.  She enjoys listening to Jack Johnson,  eating seven layer dip, wearing flip flops, and going on beach vacations.

Bailey will be responsible for spreading the word about our clients. This involves supporting others in the WOM department by blogging, conducting internet research, implementing marketing strategy, running flash mobs and events, learning all things social media, and helping with any other creative ideas we may think up.

Welcome, Bailey! We look forward to working with you!

Recently, we launched a new website for Harbourtowne Resort in St. Michaels on the Eastern Shore. The site reflects recent renovations to the hotel and golf course, and helps show off the property to people looking for a golf getaway…or a place to get married near the water…or a convenient location for a meeting. Needless to say, we had several audiences to cater to.

The new site more accurately highlights the strengths of Harbourtowne in general, but more importantly the site speaks directly to Harbourtowne’s main audiences: meeting planners, weddings, golfers, and people on vacation in St. Michaels. With more succinct copy, and better organization, people can find what they want more quickly.

One of the main reasons that Harbourtowne decided to have us redo their website was that their old design was outdated, even though it was done just four years ago. With the rapid pace that the internet is evolving, sites that are only a few years old are now undergoing full redesigns in an effort to keep up with the trends. Heck, even Google, the most popular website ever, recently redesigned their website.

We didn’t just re-design, but we also added some really cool functionality. Now meeting planners can download RFP’s directly from the website. There are also more robust photo galleries with better functionality. Finally, we added social media icons so that our audience can connect with us on Facebook or see our photos on Flickr. Overall, the site is much more user friendly. Click on the picture of the new site below to see it in action!

Recently, we let you know about a new account win for The Cyphers Agency: Severn Savings Bank.

In order to meet 2010 benchmarks, Severn Savings Bank is looking to increase their loan portfolio and number of deposits over the next 9 months. After listening to their needs, accompanied by in depth market and local research, The Cyphers Agency will conduct 2 separate advertising campaigns. Each will attract different consumer bases: individuals 45-60 and individuals 25-44.

Overall, we look to position Severn Savings Bank as a local financial institution that offers peace of mind for those looking for a smarter banking relationships. Through a complete brand development campaign, the tag line,”It’s Safe Here” helps address consumer fears about making poor banking choices, while the tag line “Toobigaphobia: Fear of Big Banks” with accompanying imagery speaks directly to that fear.

To break it down further, we will approach our audiences with two different ad messages. Our first audience, which is comprised of individuals 45-60, need a local bank that they can trust: personal attention and a true relationship with their relationship manager. “Think of it as a Financial Kinship,” if you will.

The second audience, individuals 25-44 are looking for something a little different. They require a local bank with real people, but they need more than that. Since this audience is always “on-the-go” and quite tech saavy, they search for accessibility and online convenience in a financial relationship. They need “Online Banking with a Pulse.

The Cyphers Agency would like to announce that we have won two new accounts: Severn Savings Bank and River Glass Designs.

Severn Savings Bank is a local financial institution in Anne Arundel County with a mission to enhance the community by investing in the climate, culture, commerce and people of the Chesapeake region. As Agency of Record for Severn, we will be supporting their 2010 marketing plan, including a new brand launch. Look forward to a fully integrated campaign coming your way.

River Glass Designs, headquartered in Rockville, Maryland, is a glass company that specializes in custom glass structures, like showers, mirrors, staircases, etc., for  home builds and remodels. As their Agency of Record, we will be executing brand development and applying that to a new website, collateral, and more.

We’ll keep you updated as we dive into some great creative and strategic work. Check back for news soon!