We are happy to announce our newest addition, Danielle Ensley.  She has joined us as an account coordinator, working with clients such as Phillips Foods, Strayer University, Better Than Bouillon, and more.  She brings advertising and social media experience along with her passion for strategic marketing.  We’re thrilled to have this new addition to the team and can’t wait to put her talents to good work!

Danielle graduated from Johns Hopkins University with a degree in Psychology.  Born and raised in Annapolis, Danielle loves her family, lacrosse, country music, and the color pink.  She also loves football, getting her nails painted, pillow fights, comfy pajamas and sleepovers.  Okay not that stuff about pillow fights and sleepovers, but the part about getting her nails done is true!

Welcome, Danielle!

Today is the day: The Cyphers Agency Anniversary! It is the time of year again when we at Cyphers get to reflect on our ad life.

If you don’t know, The Cyphers Agency formed 16 years ago. Once mainly a design firm, changing times called for some marketing adjustments. Over the past 16 years, we’ve come a long way in who we are and what we do.

While we’ve always been small in numbers, we haven’t been small in changes and big ideas. Over the years, we’ve evolved from a design house to a creative agency, from designing local ads to offering true creative briefs, strategy, brand development, and full marketing plans. We introduced online, with the primary addition of SEO and now word of mouth marketing with our Push-n-Pull division, bringing us to where we are today. And from day one, we’ve always looked to add employees with strategic abilities, creativity, and loads of talent (just look at our team!).

While we greet this next year with open arms, we’ve learned that survival in this industry depends on evolution. Design firms that have made it have been rare, so our changes have been well worth it. It is tough out there in the ad world. It truly is survival of the fittest, and we’d like to think that we’ve rose to that challenge. And while it hasn’t always been easy, we would never been who we are today without some growing pains. Here’s to many more years in the ad business. Cheers!

The Cyphers Agency is proud to announce another addition to our ever growing team. Kari Miller joins us as an account coordinator, providing support on the account management front. She will be working with clients such as Plastic Surgery Specialists, Severn Savings Bank, and Heim Lantz, among others, and will help strengthen our marketing efforts.

Kari graduated from Elon University with a degree in Strategic Communications and a minor in Psychology. Aside from advertising and marketing, Kari loves Mexican food, downtown Annapolis, the beach, and country music in the summer. Her favorite tv show is The Office (whose isn’t?) and she enjoys travelling and even spent some time in London. Cheerio!

Welcome Kari, we look forward to working with you.

The Cyphers Agency is glad to announce the addition of Bailey Whittaker to the Push-n-Pull division, helping us strengthen our word of mouth efforts!

Bailey, a life long resident of the nearby Annapolis area, graduated from Towson University in May 2010.  She majored in Mass Communication with tracks in Advertising, Public Relations, and Marketing.  She enjoys listening to Jack Johnson,  eating seven layer dip, wearing flip flops, and going on beach vacations.

Bailey will be responsible for spreading the word about our clients. This involves supporting others in the WOM department by blogging, conducting internet research, implementing marketing strategy, running flash mobs and events, learning all things social media, and helping with any other creative ideas we may think up.

Welcome, Bailey! We look forward to working with you!

Recently, we launched a new website for Harbourtowne Resort in St. Michaels on the Eastern Shore. The site reflects recent renovations to the hotel and golf course, and helps show off the property to people looking for a golf getaway…or a place to get married near the water…or a convenient location for a meeting. Needless to say, we had several audiences to cater to.

The new site more accurately highlights the strengths of Harbourtowne in general, but more importantly the site speaks directly to Harbourtowne’s main audiences: meeting planners, weddings, golfers, and people on vacation in St. Michaels. With more succinct copy, and better organization, people can find what they want more quickly.

One of the main reasons that Harbourtowne decided to have us redo their website was that their old design was outdated, even though it was done just four years ago. With the rapid pace that the internet is evolving, sites that are only a few years old are now undergoing full redesigns in an effort to keep up with the trends. Heck, even Google, the most popular website ever, recently redesigned their website.

We didn’t just re-design, but we also added some really cool functionality. Now meeting planners can download RFP’s directly from the website. There are also more robust photo galleries with better functionality. Finally, we added social media icons so that our audience can connect with us on Facebook or see our photos on Flickr. Overall, the site is much more user friendly. Click on the picture of the new site below to see it in action!