This question is answered on a new micro site we launched for Warman Homecare. Visit www.warmanfuzzy.com and watch the video and read about how you can enter to win an iPod by uploading a video or photo that explains what “Warm and Fuzzy” means to you.

We also launched a new website for Warman Homecare. They provide skilled home care for seniors and others who need help to stay in their homes. You can watch a video of actual Warman clients who praise the care they receive at home. Warman Homecare serves Maryland, Washington, D.C., Northern Virginia, Philadelphia and Surrounding Counties in Pennsylvania.

Ok, so there may not be a Fiesta in my pants, but there may be one in my future. Ford and digital think tank, Undercurrent, have recently launched the Fiesta Movement. Ford will be giving away new Ford Fiestas for six months to 100 drivers complete with free gas, insurance, parking, and concierge services. All you’ve got to do is upload a 2-5 minute video explaining why you should be chosen to participate in the Fiesta Movement, upload it to your YouTube account, add the tag “fiestamovement.” Check out some current entries here.

If you’re chosen to participate, you’ll be asked to complete monthy missions and document your activity the whole time via tweets, blogs, videos, picures, and any other way you can for public consumption. To enter, you’ll have to complete the full application by midnight March 23, 2009.

It seems many brands are moving their marketting efforts from more traditional avenues to opportunities to gain social capital. See also: The Best Job in the World and Lost in America.

At The Cyphers Agency, we embrace opportunities like these. If you’d like to talk about how you can do things differently and get people talking about your brand, give us a call, we’d love to talk to you.

I wanted to share the completed brand image commercial for American Insurance I told you about:



The American Insurance brand is all about being the local, neighborly company you can count on for proper coverage. Through an intense search by our team, we successfully found the right neighborhood and talent to represent the brand and their audience. So another big thanks to Darren Easton and his team for bringing this project to life. We’re all thrilled with the end result, and so are the folks at American Insurance!

American Insurance provides home, auto, life and business insurance. To learn more about them, visit www.YourNeighborlyInsurance.com.

I’m especially proud of the branding our Creative Director Darren Easton and his team just completed for School Technology Programs.  Take a look at what the brand looked like before we got it and see if you can figure out what they do or offer?  Any idea?

Now take a look at the new branding and try again.  Better huh?

STP offers a step by step program that shows teachers how to teach kids computers.  Schools and teachers get curriculum broken down into lesson plans to help students become proficient in Microsoft Office applications they will use for years to come.  

Forutunately for STP – they’re the only ones who have something as comprehensive and effective as the product is.  Unfortunately for STP – no one knew what they did or offered.  That’s where we came in and created the new brand to convey what they actually provide instead of confusing (and therefore losing) the audience. 

This isn’t the first time we’ve seen a client focus their marketing efforts on the company in a house brand or corporate brand fashion rather than bringing attention to the product being sold. The new product brand our team created puts the focus back on the product and its benefits to the target audience.  We’re excited to let the new brand work for School Technology Programs. 

On Monday we completed filming a new brand image spot for American Insurance. For all of you Marylanders who can relate to how cold it’s been this week, it was a very cold and then rainy day for this outdoor shoot. And for those of you like me who aren’t morning people, 5AM came really early but there was a lot of coffee on hand. But in the end we pulled it out and the shoot progressed on schedule. We finished on time at 4:30PM which was impressive in itself given the meticulous nature of our Creative Director, Darren Easton.

Many thanks to the Cyphers team, production company and talent who endured the cold temperatures and wet conditions. Stay tuned for the finished spot in the next few days.