If you’re like me, sometimes a good toe tapper is all that will get you through a particularly tedious task. This song, *Up Up Up* by Givers is a catchy little pop number with a pretty epic final 30 seconds. If you like this, grab the whole album. It’s a winner.

…coffee edition.

I feel like there are two kinds of people in the world – people that appreciate good ice, and people that don’t. Good ice can come in different varieties, but the key to good ice is that it is easily chewed. Even if you aren’t an ice chewer (I’m not really, though I dabble), ice aficionados understand that good ice has the potential to be chewed. It is never awkwardly shaped or in huge, stuck-together clumps.

The best ice of all, my friends, is nugget ice. Ever had those delectable little balls of ice that are almost like crushed ice, but much more symmetrical, adorable, and so, so chewable? Perhaps from Sonic, or Jimmy Johns? This ice, my friends, is the. best. ice. ever.

Here at TCA, many of us feel very strongly about nugget ice. There’s a Jimmy John’s just around the corner, and sometimes we hit it up just for drinks. We are hooked on that nugget ice! And as marketers, we are really loving this new campaign for Scotsman Nugget Ice – apparently THE Original Chewable Ice – “Luv The Nug.”

Luv The Nug boasts a super fun, unbranded microsite, complete with a Nugget Locator and an iPhone app. They’re even giving away a nugget ice machine! But best of all… wait for it… there is a Nug Truck. Yes, Virginia, there is a Santa Claus, and he gave all ice lovers something very special this year.

What say you? Are you an ice lover? Not so much? Take your side!