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deep ad thoughts blog



Category: tv

TV Targeting: Archaic or Enduring?

Television. The once goddess of the ad world. We don’t talk too much about progression in advertising when it comes to the tube. Maybe it’s because TV targeting seems to be working just fine. Or maybe it’s because TV is getting a dosage of oldest child syndrome: bypassed/neglected/ignored for the newborn (social media).

Advertising 101 – Pt 2, Effective TV Buying

I once used to work with an independent owner of a company that was of the philosophy that more is better, meaning, buy the cheaper >>

What I learned in 2010: “Mad Men” will never replace “ThirtySomething”

When I was in college trying to decide what career path to take, ABC’s TV series “ThirtySomething” pointed the way. Barely in my twenties, I >>

Worst Ads of 2010

Recently, Fast Company and The Consumerist have posted “the worst ads of 2010.” And since we are in the ad business, we can’t help but >>

Writing Ads for TV is Still All About Strategy

I say all the time that creating a print ad is so much harder than creating a TV spot. In print, you have 1.2 seconds >>

Interactive Horror Movie & Campaign Takes Cannes Lions (and us) By Storm

Last Call, a dark and interactive horror film created by German horror channel 13th Street, just scored a top prize at the Cannes Lions. Owned >>

Appealing to Your Target Audience with Humor

I recently saw a commercial that made me laugh out loud (which is a rare thing). The product advertised was Old Spice Body Wash. The >>


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Strategic social media is critical to a #marketing campaign. Don't try to do it yourself -- hire an agency to help. http://t.co/BmdKCZU2UU

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