With the human attention span shrinking, it’s more important than ever to craft your message wisely and utilize effective tools to reach your audience.

For the most part we all know Google has a new social networking service called  Google+ which allows you to share links, photos, updates and video chat >>

In 2009, Chevron Global Marketing launched a new campaign for Texaco with Techron gasoline. It was called “Tex Message,” and intended to depict the subject >>

About a year ago we began hearing some unsettling stories about our favorite fast food franchise, McDonalds. Specifically, that the chain was setting us back >>

Act. Perform. Do. Move. Execute. Commit. Pursue. Participate. At the end of the day, most brands are trying to accomplish these things. Most want their >>

Its a common debate among advertising professionals as to the degree of importance that the number of fans or followers attributes. While some claim its >>

Every morning, I come into work (usually with a Starbucks in hand, much to the dismay of my bank account), and sit at my computer. >>