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Category: wom

Navigating Consumer Attention Span

With the human attention span shrinking, it’s more important than ever to craft your message wisely and utilize effective tools to reach your audience.

Does Google+ affect SEO?

For the most part we all know Google has a new social networking service called  Google+ which allows you to share links, photos, updates and video chat >>

Integrating New Media into a Traditional Campaign

In 2009, Chevron Global Marketing launched a new campaign for Texaco with Techron gasoline. It was called “Tex Message,” and intended to depict the subject >>

How Does a Brand Stop a Hoax? By Rallying Their Ambassadors

About a year ago we began hearing some unsettling stories about our favorite fast food franchise, McDonalds. Specifically, that the chain was setting us back >>

Getting Your Target Audience to Act: Easier Said Than Done

Act. Perform. Do. Move. Execute. Commit. Pursue. Participate. At the end of the day, most brands are trying to accomplish these things. Most want their >>

The Great Audience Debate: The Crisis Communication Version

Its a common debate among advertising professionals as to the degree of importance that the number of fans or followers attributes. While some claim its >>

Upping the Ante: Keeping Up with the Digital Joneses

Every morning, I come into work (usually with a Starbucks in hand, much to the dismay of my bank account), and sit at my computer. >>


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Strategic social media is critical to a #marketing campaign. Don't try to do it yourself -- hire an agency to help. http://t.co/BmdKCZU2UU

RT @DarrenEaston: Looking for a freelance Media Buyer in the MD/DC area. Know anyone?

RT @YoungRubicam: THANKS SO MUCH EVERYONE!!! #advertisingis

#Advertisingis creative, emotional, and memorable. @YoungRubicam Happy 90th Birthday!

Congrats to this year's #Google doodle winner. http://t.co/PmbLFCxHi0


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