Big brands have long understood the value of brand consistency across different components of advertising. That’s why we have brand books and style guides for >>

 A rule of thumb in advertising is to say good things about your product. Seems pretty logical, right? If you’re tying to sell a vacuum, >>

I’m sure you’ve heard that print is a dying breed.  Yes, newspapers aren’t as many pages as they used to be and their subscriber base >>

“Good to the last drop.” We’ve all heard it, or read it, many times in our lives. But did you know that these five little >>

Early last year Tropicana unveiled their new brand identity. It was greeted with a fiery outburst that was something akin to how being caught in >>

You’ll probably recognize this commercial from the 2011 Super Bowl. It is Chrysler’s “Born On Fire” ad, you know, the one where Eminem doesn’t smile. >>

I realized something while watching a car commercial over the weekend. The commercial was for the Hyundai Genesis – the brand’s “luxury” addition to its >>