Over the coming weeks and months I want to talk about some of the challenges that we, as advertisers, face on a regular basis. My >>

There is just something about the Olympics, isn’t there? A one of a kind event where we rally around total strangers to support their athletic >>

In the marketing world being “the first” is an incredible thing. Whether it is being the first brand in a niche product category, the first to use a new media strategy or the first to make a creative new ad claim, people take notice. Firsts also provide tremendous competitive advantage. The only thing worse than being second is blatantly copying the brand that did it first. We’re talking to you Dairy Queen!

I love ads that air during sporting events. They are often funny, over the top, or creative. So I wasn’t surprised to start laughing out >>

I say all the time that creating a print ad is so much harder than creating a TV spot. In print, you have 1.2 seconds >>

We were shocked and dissapointed to read about Brazil’s Conar (their self regulatory entity) launching a huge investigation into the Devassa Bem Loura beer commercial >>