Over the coming weeks and months I want to talk about some of the challenges that we, as advertisers, face on a regular basis. My >>
In the marketing world being “the first” is an incredible thing. Whether it is being the first brand in a niche product category, the first to use a new media strategy or the first to make a creative new ad claim, people take notice. Firsts also provide tremendous competitive advantage. The only thing worse than being second is blatantly copying the brand that did it first. We’re talking to you Dairy Queen!
We were shocked and dissapointed to read about Brazil’s Conar (their self regulatory entity) launching a huge investigation into the Devassa Bem Loura beer commercial >>
Strategic social media is critical to a #marketing campaign. Don't try to do it yourself -- hire an agency to help. http://t.co/BmdKCZU2UU
RT @DarrenEaston: Looking for a freelance Media Buyer in the MD/DC area. Know anyone?
RT @YoungRubicam: THANKS SO MUCH EVERYONE!!! #advertisingis
#Advertisingis creative, emotional, and memorable. @YoungRubicam Happy 90th Birthday!
Congrats to this year's #Google doodle winner. http://t.co/PmbLFCxHi0
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