Tag: market research

Research: A Work of Art

Research fuels all the truly great ideas marketers use today. Any good researcher will tell you the more information and data you can gather, the >>

Creating a Powerful Brand to Jump off the Shelf

- Tags: brand development, building brands, Client Work, consumer packaged goods, inside look, market research, marketing strategy, target audience

It’s one thing to know the definition of branding and brand development. It’s quite another to execute a brand development project properly so your product >>

Targeting a Diverse Marketplace

- Tags: advertising, diversity, market research, marketing, marketing research

Effective advertising makes relevant connections with its target audience. To be successful you must understand, respect and embrace the diversity that exists in our wonderful >>

The “Factory Tour” – The Forgotten Component of Research

- Tags: advertising, market research, market research, products marketing research, The Cyphers Agency, Trial and Observation

Over 50 years ago, a CD from the agency that represented Mobil Oil was on-site at their headquarters. He took a tour of the plant >>

The People Business

- Tags: defining target audience, market research, marketing plan

We’re in the advertising industry, so of course, we have an office full of creative minds. While our design and account staff is highly imaginative, >>