Tag: roi

Red Bull’s Out-of-This-World Campaign

- Tags: Chesapeake Bay Trust, daredevil advertising, Felix Baumgartner, Red Bull, roi, Stratus Jump 2012

Felix Baumgartner’s 2012 Stratos Jump created over $1B in free advertising for Red Bull. Creative advertising is risky, but sometimes it’s totally worth it.

7 Ate 9: The Murderous Numbers

- Tags: advertising, Annapolis Advertising, case studies, Creative, metrics, Numbers, roi, The Cyphers Agency

This morning, our account executive Anna shared with us a piece she read from Advertising Age. The piece, entitled “Why Metrics are Killing Creativity,” really >>

State of the Internet, by JESS3

- Tags: qualman, roi, search engine optimization, social media, social media roi, Twitter drives sales, web 2.0, word of mouth marketing

Here is a really interesting video with some statistics about the current state of the internet and how it has evolved. Videos like this help >>

Social Media Is a Win-Win

- Tags: case studies, roi, social media, word of mouth marketing

The Web provides users with the ability to research brands, companies and people. Social media enables users to interact with these brands, companies and people. >>