Welcome, welcome, welcome! Danielle Ali has officially joined our ranks as a Social Media Coordinator here at The Cyphers Agency. She first joined us as an intern in August, sharing her experiences with you as she learned the ins and outs of the biz. She has made incredible progress over the past three months. So much, in fact, that we just couldn’t let her go!

As Social Media Coordinator, Danielle will be responsible for spreading the word about our clients. She will continue contributing to the the Push-n-Pull department and will help enhance our general marketing efforts. We are continually impressed with her passion for the industry, eagerness to learn, creative thinking, and fun attitude and personality.

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Every morning, I come into work (usually with a Starbucks in hand, much to the dismay of my bank account), and sit at my computer. I take a moment to glare at the beauty of my Mac, and turn it on. First things first, I check my email. Next, I check Tweetdeck. And lately, after those two crucial things, I read blogs.

I haven’t always done this. Normally, I immediately delve into my workload. Sometimes my pile of work sits staring at me, forcing the belief that there just isn’t enough time in the day to catch up on industry news or trends. Forget checking Mashable, I’ve got to write that blog post or prepare for that brainstorm meeting. Well, no more!

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People love to be recognized as experts. This means you should tap the expertise of your customers. Ask them their opinions and reward them for it. They’ll appreciate you for realizing that they are experts and they’ll be free with their words of wisdom for you. Not only will you win another sale, you’ll increase the chances of them engaging in word of mouth marketing for you.

Many marketers offer incentives in order to gain ambassadors. By asking and appreciating their opinions, they’ll do the work for you on their own. By trusting in them, they’ll show their gratitude by buying more and recommending your products or services on the street and online.

The Cyphers Agency is glad to announce the addition of Bailey Whittaker to the Push-n-Pull division, helping us strengthen our word of mouth efforts!

Bailey, a life long resident of the nearby Annapolis area, graduated from Towson University in May 2010.  She majored in Mass Communication with tracks in Advertising, Public Relations, and Marketing.  She enjoys listening to Jack Johnson,  eating seven layer dip, wearing flip flops, and going on beach vacations.

Bailey will be responsible for spreading the word about our clients. This involves supporting others in the WOM department by blogging, conducting internet research, implementing marketing strategy, running flash mobs and events, learning all things social media, and helping with any other creative ideas we may think up.

Welcome, Bailey! We look forward to working with you!

Ever see the advertisements on steps at a DC Metro Station? What about advertisements on the fronts of elevator doors? Non-traditional, out-of-home media such as the ones on steps and elevators doors are called “ambient media.” The above examples are only two examples of ambient media. If you look at the slide show below, you’ll see some of the most attention-grabbing, highly creative examples of ambient media.

When you have a product or service that really needs some attention, and newspaper, TV and online ads just aren’t going to cut it–ambient media may be the answer.  Sometimes all it takes is a few imaginative displays in a high-traffic areas to get some buzz. Seriously, could anyone actually ignore this giant BBC microphone?